Go! Coffee by Macallum
At Visuals Inc., we are thrilled to have worked with Macallum Connoisseurs, the largest cafe chain in Penang, Malaysia, since 2015. Over the years, we have had the pleasure of collaborating on various projects, including branding, social media management, events creatives, and more. Through our partnership, we have witnessed first-hand the passion and dedication that Macallum Connoisseurs brings to everything they do, and we have been inspired by their commitment to excellence.
Recently, we had the opportunity to work with Macallum Connoisseurs on their latest project: Go!Coffee, a mobile app that will revolutionize the coffee ordering experience for their customers.
We focused on creating a user-friendly interface that makes it easy for customers to discover nearby cafes, view menus, order and pay for coffee, and earn rewards. We also emphasized the importance of creating a cohesive and visually appealing design that reflects Macallum's brand identity and enhances the overall user experience. From the colours and typography to the layout and functionality, every aspect of the Go!Coffee app was designed with the user in mind.
This customer journey map provides a high-level overview of the key steps involved in using the Go!Coffee app, from discovering nearby cafes to placing orders, earning rewards, and connecting with other coffee lovers in the community. By understanding the user journey, you can identify potential pain points and areas for improvement, and ensure that the app meets the needs and expectations of your target audience.
The backend dashboard console was redesigned to provide Macallum Connoisseurs with a user-friendly and intuitive platform for tracking key metrics and data, such as the most popular coffee drinks, peak sales hours, revenue by retail and affiliate partners, and new user acquisition. With this new tool, Macallum Connoisseurs can easily analyze and interpret data to make informed decisions and optimize their operations.
In addition to providing valuable insights and data, having a robust backend dashboard console has many benefits for a brand like Macallum Connoisseurs. For one, it allows the brand to track and measure key metrics that are essential for their business success, such as sales, revenue, and user engagement. With this information at their fingertips, they can make data-driven decisions that help them grow and expand their business.
Another benefit of a well-designed backend dashboard console is that it can save time and resources by automating tasks and streamlining processes. By having all the necessary information in one place, employees can focus on analyzing and interpreting data rather than spending time on manual data entry or tracking.
