Open Sesame
Open Sesame is a revolutionary concept of pop-up kiosks that combines the power of creativity and innovation. With its modular design, it can be effortlessly installed and operated in a variety of locations, making it a versatile solution for brands looking to make their mark in the market.
At Open Sesame, we understand that time is of the essence for businesses, which is why we leverage the latest technologies such as big data, computer vision, sensor fusion, and machine learning to help brands save up to 90% of their effort and time.
By utilizing these cutting-edge technologies, we enable businesses to gather real-time insights into their customers' behavior and preferences, which helps them optimize their products and services to better meet their customers' needs.
With Open Sesame, brands can enjoy a seamless and hassle-free experience, while also staying ahead of the curve in terms of technology and innovation.
/ Information & Technology
/ Artificial Intelligence (AI)
The design rationale behind the pop-up kiosk is both innovative and practical. The kiosk was conceptualized with a unique feature - a single setup that can be separated to accommodate two different brands. This feature ensures that the kiosk is not only cost-effective but also versatile, allowing brands to showcase their products and services simultaneously without the need for additional resources.
The logo design was inspired by the "S" typography and the rectangular shape of the kiosk when viewed from the top. The creative team utilised the shape of the kiosk and modified it slightly to create a visually appealing and memorable "S" logo. This logo perfectly encapsulates the essence of the kiosk, which is to provide a modern and flexible platform for brands to showcase their offerings.
The use of the "S" logo is also a nod to the innovative and forward-thinking nature of the kiosk. It reflects the idea of progress and dynamism, which are important values for any brand looking to make its mark in the market.
One of the key strategies to attract potential customers from the bustling walk corridor of a shopping mall is by utilizing a combination of engaging audio design and dynamic animated visuals. This can be achieved through the use of video or graphic animation that captivates the attention of passersby, drawing them in and enticing them to interact with the kiosk.
By providing an interactive experience, the kiosk increases the likelihood of potential customers making a purchase. This is because when customers engage with the kiosk, they develop a sense of connection and familiarity with the products and services being offered. As a result, they are more likely to consider making a purchase or even becoming a repeat customer in the future.
At the same time, the kiosk is also equipped with data collection technology that allows for the gathering of valuable demographic information. This includes data such as the age group of the customers, their emotional responses, and other relevant data points. This data can then be used to further tailor the kiosk's offerings and marketing strategies to better target specific customer demographics.
In summary, the kiosk's strategy follows a simple yet effective flow: first, it attracts customers with captivating visuals and audio design; then, it collects valuable demographic data while customers interact with the kiosk; and finally, it offers products and services that are tailored to the customers' needs and preferences. This results in a more personalized and engaging experience that ultimately leads to increased sales and customer satisfaction.
